Congratulations on taking the next step toward launching your product. If you’re like us, you know it can be challenging (to near impossible) to go it alone. Our incubator program supports women who have a proven product concept and need help getting it to market. What makes us unique is we lead with a product mindset, meaning you will learn techniques to validate your concept and ensure customers truly want and need your product before you devote time and resources to build it. 


Here’s what you can expect in our 12-week program: 

  • Small-group weekly coaching sessions on topics from product validation to go-to market strategy and fundraising. 

  • One-on-one office hour sessions to receive mentorship and personalized feedback throughout the program. 

  • Resources and tools to help you level up in your product development and launch plan. 

  • A supportive community of like-minded women to motivate you and to collaborate with. 

  • Access to our alumni network, partnering organizations, and potential funding opportunities. 


Best part is our program doesn’t end after the 12 weeks. We host quarterly check-in meetings to ensure you’re reaching your milestones. We also continue sending resources and funding opportunities your way. Plus, as a participant in our incubator, you have lifetime access to our virtual summits and events, and have a platform to promote your venture as you grow. 


Who is this for? 

Our incubator is designed for those ready to move past the ideation stage. Our program is built for women in the workplace. We recognize that you may have to juggle a full-time job and other responsibilities. That is why our sessions are hosted every Monday night after work hours with the flexibility to develop your product on your time. Because our program is virtual, we welcome applicants from all over the globe. 

What is the time commitment? 

You will be joining the coaching sessions every Monday from 6:30 - 8:30 Eastern Time in September through December 2021. Each week, you will also have the opportunity to sign up for office hours, which can be 30 minutes to an hour. Expect to set aside at minimum another two hours to work on your assignment for that week. 


What’s the itinerary?

September is focused on getting to know your customer. We will spend time on product validation, personas, customer insights and market research. In October, we'll start working on your prototype. This includes developing a product strategy and road map, diving into user experience and branding, and taking the first steps to build a low-cost MVP. November, we're going to look ahead to the launch. During this month you'll learn how to build a team, develop a go-to market strategy, perfect your pitch, and you'll learn about the many fundraising models beyond venture capital.


By December, you'll present your product to a virtual room of Her Product Lab mentors, coaches, advisors and partners. 

How to Apply.

We intentionally keep our cohorts small to provide personalized attention for each participant. To apply, fill out the application below. If we feel your concept is a match with our program, we will reach out to schedule an interview and learn more about you. We may follow up if we have additional questions. The cohort will be selected by August 15. 


*Please note that like most incubator programs, we do not take a fee upfront but a small equity percentage for the first 7 years of your venture. 




Our Alumni. 


Our past cohort is working on digital products in health and wellness, law, entertainment, and consumer products. Our program is industry agnostic. If you have a winning idea for a digital product, we are here for that. To learn more about our cohort or the program, you may email us at

We look forward to learning more about you and your product! 

Black and White Black Lives Matter Insta