Build. Design. Create.

Betaworks Studios

October 22, 2020

SPEAKERS

MZ Goodman

SVP Subscription

charity: water

Selena Hadzibabic

VP of Product

The Knot Worldwide

Emma Schwartz

VP of Product

Meetup

Ashley Curran

Group Product Manager

Betterment

Sonia Kedzierski

Director of Product

Etsy

Hannah Bertiger

Product Manager

Walmart

Catheryn Keegan

VP of UX Strategy

JP Morgan Chase

Sasha Suresh

Founder

Jolii Cosmetics

Nina Foroutan

Director of Product

Forbes

Jillian Richardson

Founder / Author

The Joy List

Courtney Brand

Founder & CEO

thelighthouse.us

Roopa Pemmaraju

Founder

Roopa Pemmaraju

Jackie DeJesse

Product Manager

Google

Maya Brooks

Product Manager

iFundWomen

Veronika Druce

VP User Experience

Goldman Sachs

Alexandria Stried

CPO

Ellevest 

Melissa Telzer

Founder

inKind Space

SCHEDULE

MORNING

8:15 am - 9:15 am

Registration

Breakfast

Her Career & Mentorship Lounge

Her Pop-ups

 

 

Opening Remarks Emcee and HPL Founders:

Hannah Bertiger as emcee from Walmart Experience

Naimeesha Murthy, Monica Rozenfeld & Lina Bedi

9:15 am - 9:30 am

9:30 am - 10:00 am

#CultivateHer Keynote

In this talk, MZ Goodman will provide best practices in product from her career at Glossier, Goop and The New York Times—and now at Charity: Water.

10:00 am - 11:00 am

#BuildHer Lightning Talks

  • Pivoting into product, Ashley Curran from Betterment shares her surprise journey into product management and how in six years she found herself working on 3 brands with 4 promotions, and a 400% salary increase.
     

  • Selena Hadzibabic from The Knot Worldwide will cover how to go beyond the Whys to suss out whether you have a product idea worth pursuing and how to enlist non-product teammates to help you vet customer ideas and interest.
     

  • In her talk, Forbes' Nina Foroutan will share what her background in journalism taught her about interviewing skills to better understand the customer and to pivot quickly to address the needs of the end user. 
     

  • Emma Schwartz from Meetup will give a talk on product managers as the gatekeepers to inclusion with 6 tactics to improve the world while also growing your product. 

11:00 am - 11:15 am

#GiveHer Sponsor Giveaways

11:15 am - 11:30 am

#NegotiateHer

Keynote talk with Jackie DeJesse from Google on a framework to build productive relationships with stakeholders throughout your organization to develop winning products (plus a few examples of relationship fails). 

11:30 am - 12:00 pm

#ConnectHer

Engage in meaningful interactions to build your support system and elevate your career led by 

Jillian Richardson, Author & Founder of The Joy List 

AFTERNOON

12:00 pm - 1:00 pm

Lunch

Her Career & Mentorship Lounge 

Pop-ups featuring Noona's Ice Cream, Jolii Cosmetics & more.

1:00 pm - 1:30 pm

#DesignHer Keynote Talk

Catheryn Keegan of JP Morgan Chase and Veronika Druce from Goldman Sachs will share their strategy for product managers to collaborate with design and content to build more engaging products along with a case study of a product released to 48 million! 

1:30 pm - 2:00 pm

#StrategizeHer Keynote Talk

Chief Product Officer at Ellevest, Alexandria Stried, will talk about how her company developed a product strategy to achieve its mission: to make investing accessible to more women.

2:00 pm - 2:45 pm

#MakeHer Unscripted Panel Discussion

Building Successful Digital & Non-Digital Products 

+Plus Career Talk

 

  • Roopa Pemmaraju, Founder Ethical Clothing Line Roopa Pemmaraju

  • Sasha Suresh, Founder of Jolii Cosmetics

  • Sonia Kedzeirski, Director of Product at Etsy

  • Maya Brooks, Product Manager at IFundWomen

Moderated by Courtney Brand, founder of thelighthouse

2:45 pm - 3:00 pm

#RechargeHer Coffee & Ice Cream

 

3:00 pm - 3:30 pm

#ImmerseHer

In this interactive session, Vivek Bedi will provide a glimpse into a Product Immersion workshop. He will cover exercises focused on big-picture thinking and feature prioritization. Be prepared to use sticky notes and collaborate with others sitting next to you.

3:30 pm - 4:00 pm

#LaunchHer Keynote

Melissa Telzer, Founder of inKind Space, will close the event with her personal journey launching her own lifestyle platform to support women like her who have been diagnosed with cancer. 

4:00 pm - 6:00 pm

Happy Hour

Join us for beer and wine with a set from DJ Mercy—a software engineer by day at Goldman Sachs!

REGISTER

$699

This full-day pass includes admission to the Her Product Lab Summit, breakfast, lunch, refreshments, and a networking happy hour.

GENERAL TICKET

$1199

General ticket plus:

  • Second day workshop (October 23): hands-on learning, interactive exercise by Product Immersion

  • Velvet couch table seating with power for your gadget at the Summit

GENERAL + WORKSHOP TICKET

 

Join our 2nd day workshop on October 23rd for hands-on learning from Product Immersion. Expect small group squads, case studies, real-life skills and more.

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